The 2018-19 traditional Nielsen television season has come to a close and WJXT Channel 4 | THE Local Station is No. 1 in all local news areas and beat several major broadcast networks in entertainment programming in prime time, once again.
The station's newscasts delivered No. 1 result in all dayparts, continuing a run of dominance in the Jacksonville market.
“It’s incredibly humbling to see month after month, year after year how the community continues to make us their first choice for local news,” said Bob Ellis, WJXT vice president and general manager. “We take being Jacksonville's number one source for news very seriously. We know viewers look to us first for important local stories that make a difference in Jacksonville. That's our focus. That’s what being The Local Station is all about.”
Morning News continues to lead the charge, winning every major demo 4:30 a.m. to 10 a.m. and in most time periods, beating all news competitors in the market combined.
News4JAX at 4:30 a.m. is No. 1 by 88% for Adult 25-54 ratings. News4JAX at 5 a.m. is No. 1 in the time period with a 2.4 Adult 25-54 rating, tying the combined competition of WTLV, WJXX, WJAX and WFOX.
At 5:30 a.m., News4JAX won by 93% with a 2.9, once again tying all other news competitors combined. News4JAX at 6 a.m. is No. 1 in Adults 25-54 ratings in the 6-7 a.m. time period, garnering a 3.2 Adult 25-54.
"The Morning Show" (7‑9 a.m.), anchored by Jennifer Waugh, Bruce Hamilton and Richard Nunn, is No. 1 in the time period with a 2.5 Adult 25-54 rating, beating out all other newscasts including the national broadcasts of NBC’s "Today" on WTLV, CBS "This Morning" on WJAX and ABC’s "Good Morning America" on WJXX. May 2019 marks "The Morning Show’s" 95th consecutive month winning the time period in HH ratings. At 9 a.m., "The Morning Show 2" beat "Today" with and without Megyn Kelly.
In evening news, News4JAX at 5 p.m. is most watched in the time period with a 1.9 A25‑54 rating. News4JAX at 5:30 p.m. is No. 1 in the time period with a 2.0 Adults 25-54 rating. News4JAX at 6 p.m. anchored by Tom Wills, Mary Baer and John Gaughan is No. 1 with a 2.2 Adult 25-54 rating, beating the closest competition by 22%.
The story continues in late news where WJXT is No. 1 with "The Ten O’Clock News" with a 2.3 rating and again at 10:30 p.m. with a 1.9 rating for Adults 25-54. News4JAX is No. 1 at 11 p.m. for Adults 25-54 with a 1.8.
WJXT continues to be a prominent choice for prime viewing in Jacksonville. The lineup of "Last Man Standing" and "The Big Bang Theory" beat ABC prime in every major demo for the 2018-19 season overall.
Source: Nielsen September 24, 2018-May 24, 2019 average. PAVs for News programming. Prime is based on time period averages WJXT and WFOX M-F 8p-10p, WTLV, WJXX, WJAX, WCWJ 8p-11p.