Find Your Money

WSLS 10’s 'Find Your Money' puts more than $1 million back into Virginia economy

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More than $1 million: That’s how much money WSLS 10’s Find Your Money program has pumped back into Virginia’s economy during the past four years.

WSLS 10 partners with the Virginia Department of Treasury’s Unclaimed Property division for a two-day Find Your Money phone bank, which has been worth $2 billion in the state, as one in four Virginians has unclaimed property.

“With your station, we have been able to reach so many people in that part of the Commonwealth,” said Diana Shaban of the Treasury Department. “That’s so exciting for us.”

In years past, Virginia Treasury staff made the two-day trip to Roanoke to staff the phone bank. This year, due to COVID-19, Find Your Money was done virtually.

“We helped viewers find $169,000 over this past two-day event,” "Virginia Today" anchor Rachel Lucas said. “We found $92,000 for a local church this year and our grand total now stands at $1,069,000. That’s amazing.”

Added WSLS 10 news director Rick Moll, “Our viewers have found anywhere from under $1 to thousands of dollars. Little by little, big or small, we’ve broken through that $1 million threshold. That’s fantastic.”

The money comes from forgotten accounts, life insurance policies, uncashed payroll or refund checks, unclaimed stock dividends or tangible items from safe deposit boxes.

“With so many people, businesses and nonprofits taking a financial hit during the pandemic, it was important for WSLS to help return some of this money back to our viewers,” WSLS 10 Vice President and General Manager Jamie Leon said. “I’m very proud of our effort.”

The Find Your Money phone bank ran from 4 p.m. to 7:30 p.m. Thursday, July 16 and again from 6 a.m. to 9:30 a.m. Friday, July 17 during local newscasts.

WSLS 10 will hold another Find Your Money event in November.