Channel 4 The Local Station the most-watched TV station in Jacksonville for the 2019-20 broadcast season

Channel 4 The Local Station is the most-watched television station in Jacksonville for the 2019-20 broadcast season, according to numbers released by independent measurement from Nielsen Media Research.

WJXT is No. 1 total day in the most-coveted demographic for advertisers, adults ages 25-54. In all three of the marquee local news day parts, News4JAX finished No. 1 in the same key adult 25-54 demos for the 2019-20 broadcast season in the Jacksonville TV market. The strength of News4JAX broadcasts are driven by the station’s original reporting, breaking news and weather coverage, news anchors viewers know and trust, and the station’s deep connection to the local community.

WJXT continues to be a prominent choice for prime-time viewing as well in Northeast Florida and Southeast Georgia. The lineup of "Last Man Standing," "Blackish" and "The Big Bang Theory" beat ABC prime for adults 25-54, men 25-54 and men 18-49 for the 2019-20 season overall.

"The Big Bang Theory" on WJXT is the top-syndicated entertainment show in Jacksonville. Also, "Entertainment Tonight" finished the broadcast season as the top entertainment news show, and "Inside Edition" finished the broadcast season as the top-syndicated news magazine show.

“When you consider the options today for viewing with cable and streaming, to outperform all of these choices validates the point broadcast television is still as important as ever,” said Bob Ellis, vice president and general manager of WJXT and WCWJ. “People today are led to believe broadcast TV is dying. That’s just simply not true. In Jacksonville, over the long haul, it is clear broadcast television is still the most popular place to watch news, entertainment and special events. This also means it is still far and away the absolute best place for advertisers to get their messages seen and heard.”

Morning News on Channel 4 continues to win every major demo from 4:30 a.m. to 10 a.m. and in most time periods, beats all news competitors in the market combined. News4JAX at 4:30 a.m. is No. 1 by 100% for adult 25-54 impressions.

News4JAX at 5 a.m. is No. 1 in the time period with 11,000 adult 25-54 viewers and nearly beats "First Coast News" on WTLV and "Action News Jax" on WJAX and WFOX combined.

At 5:30 a.m., News4JAX wins by 136% with 14,000 adult 25-54 viewers, nearly tying all other news competitors combined.

News4JAX at 6 a.m. is No. 1 with 16,000 adult 25-54 viewers in the 6 to 7 a.m. time period.

"The Morning Show" (7 to 9 a.m.), anchored by Jennifer Waugh, Bruce Hamilton, Melanie Lawson and Richard Nunn is No. 1 in the time period with 15,000 adult 25-54 viewers, beating out all other newscasts, including the national broadcasts of NBC’s "Today" on WTLV, CBS "This Morning" on WJAX and ABC’s "Good Morning America" on WJXX.

It also has nearly double the viewers of "Action News Jax" on WFOX. May 2020 marks The Morning Show’s 107th consecutive month winning the time period in household ratings, as well. At 9 a.m., The Morning Show 2 beats the Today Show 3 in all major demos.

“I’m fortunate to see first-hand the commitment of the News4JAX team to this community,” Ellis said. “The work they put in to be there when it matters most and to produce important, engaging local content every day is what we do. To see that same commitment by the viewers of Jacksonville back to us reflects the special relationship Channel 4 continues to have with our community. It’s been that way for decades. We are honored and do not take it for granted.”

In evening news, News4JAX at 5 p.m. is the most-watched in the time period with an average of 13,000 adults ages 25-54 watching every day for the broadcast season.

News4JAX at 5:30 p.m. is No. 1 in the time period with 14,000 adults 25-54.

News4JAX at 6 p.m., anchored by Tom Wills, Mary Baer, chief meteorologist John Gaughan and sports analyst Mark Brunell, is No. 1 with 17,000 adults 25-54, beating the closest competitor, "Action News Jax" on WJAX, by 44%.

The story continues in late news where WJXT is No. 1 with "The Ten O’Clock News" with 17,000 adult 25-54 viewers and outperforms "Action News Jax" on WFOX by 132%.

Again at 10:30 p.m., News4JAX is No. 1 with 14,000 adult 25-54 viewers, beating WFOX by 138%.

News4JAX is No. 1 at 11 p.m. for adults 25-54 with 12,000 tuning in.

Source: Nielsen September 23, 2019 - May 15, 2020 average. PAVs for News programming. Prime is based on time-period averages, WJXT and WFOX M-F 8 p.m. to 10 p.m., WTLV, WJXX, WJAX, WCWJ 8 p.m. to 11 p.m. Total day is M-F 3 a.m. to 3 a.m.