WSLS, the Graham Media Group owned NBC affiliate in Roanoke, Virginia, announced they have named Chrissy Funk as their new creative services director.

In her new role, Funk will oversee the brand image strategy for WSLS and its execution on all platforms, as well as its community outreach.

She returns to Graham Media Group after stints as Creative Services Director at West Palm Beach stations WPTV, WFLX, WPEC and WTVX. Prior, Funk was the Promotions Manager at WJXT, Jacksonville’s No. 1 station.

“Chrissy is a proven brand builder and creates an ‘all-in’ culture with her team and throughout stations. Her experience, exuberance and forward-thinking mindset will be critical factors in WSLS' strategy and marketing efforts moving forward,” said Vice President and General Manager Jaimie León. “With her entrepreneurial spirit and marketing acumen, I know she will take us to the next level.”

Before becoming a promotion manager, Funk produced for WTEN in Albany and KMGH in Denver. Her work has been honored with two regional Emmys and a bronze Telly Award.

Funk is also an outdoor enthusiast, having recently hiked a good portion of the Appalachian Trail. She begins her role on Feb. 7.

WSLS 10, Southwest Virginia’s first television station, has been serving the community since 1952. WSLS 10 is a full-scale digital media organization intently focused on delivering complete coverage of breaking news and important stories of the Roanoke/Lynchburg designated market area.