WJXT-TV4 wins every major local news area in April


THE Local Station continues to be Jacksonville’s No. 1 source for local news and swept all major news areas with adult ages 25-54 viewers, the most coveted demographic for television advertisers.

Morning news leads the way with News4JAX at 4:30 a.m. earning a 1.9 rating and 13-share for adults 25-54.

News4JAX at 5 a.m. is No. 1 in the time period with a 2.3 A25-54 rating. At 5:30 a.m., News4JAX won with a 2.8, nearly doubling the nearest competitor's A25-54 rating.

News4JAX at 6 a.m. is No. 1 with adults in the 6 to 7 a.m. time period, garnering a 3.3 A25-54 rating and an impressive 20 share.

"The Morning Show," which runs from 7 to 9 a.m., anchored by Bruce Hamilton, Jennifer Waugh and Richard Nunn, is No. 1 in the time period with a 2.5 A25-54 rating and a 15-share, beating out all other newscasts, including the national broadcasts of NBC’s "Today Show" on WTLV, CBS "This Morning" on WJAX and ABC’s "Good Morning America" on WJXX.

At 9 a.m., "The Morning Show 2" beats "Today" by 50%, with a 1.5 A25-54.

News4JAX at 4 p.m. and "Inside Edition" take the time period with a 1.3 A25-54, beating "Dr. Phil," "Judge Judy" and "Ellen."

In evening news, News4JAX at 5 p.m. is the most-watched in the time period with a 1.9 A25-54 rating. News4JAX at 5:30 p.m. is No. 1 in the time period with a 2.0 A25-54 rating. News4JAX at 6 p.m., anchored by Tom Wills, Mary Baer and John Gaughan, is No. 1 with a 2.3 A25-54 rating and a 9-share.

The story continues in late news, with wins in The Ten O’Clock News at 10 p.m. and 10:30 p.m.

WJXT is No. 1 at 10 p.m. with a 2.8 A25-54 rating and again at 10:30 p.m. with a 2.3 rating.

News4JAX was No. 1 at 11 p.m. with a 2.1 A25-54, beating both the WJAX and WFOX Action News newscasts, even when added together.

Late news has seen year-over-year growth, particularly at 10 p.m., where it is seeing a 27% increase over last April.

“In a month with a tremendous amount of important local news and severe weather that threatened the safety of our viewers, we’re proud to be the go-to place for critical information for our community,” said WJXT/WCWJ Vice President and General Manager Bob Ellis. “Serving Jacksonville as The Local Station is what we’re all about.”