WDIV-Local 4 had more viewers than any other Metro Detroit TV station on Election Day. Starting in the morning and going throughout the night (6 a.m. on Nov. 6 to 12:30 a.m. on Nov. 7) the station averaged 100,000 people (adults ages 18 and older), and peaked as high as 200,000 (in the same demographic) during the evening coverage.
WDIV-Local 4’s website, ClickOnDetroit.com, set a record with the highest number of unique visitors for the year, with nearly 1.1 million users.
More than 800,000 Facebook users engaged with Local 4’s election videos and stories, and nearly 50,000 people viewed WDIV’s livestream coverage online.
“The number of people looking for election information on all of our platforms, whether it was watching it on TV, online or through social media was phenomenal,” said Marla Drutz, Local 4’s vice president and general manager. “The night was a culmination of two things -- our commitment to encouraging voter participation prior to the elections and on being a station that provides news on any device people want.”
“It’s a massive effort, and everyone’s dedication is what makes it all come together,” news director Kim Voet said. “From our reporters out on the streets to our newsroom team compiling results throughout the night, this is the good, honest journalism that our community craves.”
Added digital executive producer Dustin Block, “Months of planning led to a record night on ClickOnDetroit. Every department at WDIV and our Graham Media Group digital team came together to deliver accurate, timely results.”
ClickOnDetroit.com is also the No. 1 TV website in Metro Detroit, according to the most recent comScore delivery (September 2018).