Local Media Digital Innovation Awards Honor WDIV and WKMG

WDIV-TV/ClickOnDetroit and WKMG-TV/News 6 Orlando were each awarded with Local Media Digital Innovation Awards from the Local Media Association. This highly competitive contest recognizes the best in local media across the nation, focusing on 16 categories such as best local website, branded content strategy, and more. The Local Media Digital Innovation Awards honor local media outlets in both large and small media companies, for their outstanding and innovative work in digital media.

WDIV-TV was awarded first place for “Best Audience Listening Strategy” for audience engagement on the station website, ClickOnDetroit. This award recognizes the collective efforts of the newsroom to create a strategy around listening to and engaging with audiences, including the WDIV Insiders membership program.

The winner of the “Best Digital News Project,” with over 750,000 monthly unique visitors, went to WKMG-TV and their website ClickOrlando.com, for Solutionaries, the GMG franchise focused on solutions journalism reporting. Judges commented, “The idea to create a nonlinear viewing/news consumption series is a great idea and keeps people engaged with the content and allows them to engage with what matters most to them.”

Also recognized for their digital work at the Local Media Digital Innovation Awards include KPRC-TV Houston and WSLS-TV Roanoke as runner ups for Best Local Website; WSLS-TV Roanoke, WJXT/WCWJ News4Jax, and KSAT-TV San Antonio as runner ups for Best Product Initiative; and WKMG-TV/News 6 Orlando as runner for Best Contest/Promotion.