KPRC2’s commitment to the community extends to our four-legged friends.
In July, KPRC2 partnered with Telemundo Houston to help Clear the Shelters as part of a nationwide initiative spearheaded by NBC. The program encouraged overcrowded shelters to waive or deeply discount their adoption fees in order to curb euthanasia rates. Through extensive promotion of pet adoption facilities and programs, along with tips on responsible pet ownership via promotional spots and on-air interviews, Clear the Shelters helped alleviate over-crowding problems in Houston area shelters at a time of year when adoptions traditionally occur less frequently.
Through the campaign, more than 2,500 pets were adopted in the Houston area, with totals surpassing 47,000 pet adoptions nationwide.