Vice President & General Manager, WDIV - Detroit
Marla Drutz is Vice President and General Manager of WDIV-TV (Detroit). She has held this position since July 2008. Under her leadership, WDIV Local 4 has been dominant both on-air and online. The station has the top-rated/most watched newscasts in the market. On the digital side, ClickOnDetroit is consistently Metro Detroit’s No. 1 TV news website. Drutz has also bolstered a strong commitment to outstanding community service.
In addition, the Local 4 News team has been presented with eight prestigious Edward R. Murrow Awards from the RTDNA for news coverage since her tenure, and WDIV has been named Station of the Year three times by the Michigan Association of Broadcasters. ClickOnDetroit, received the Local Media Association’s Digital Innovation Award for Best Overall Local News Strategy and Best Social Media Strategy. Drutz is most proud of WDIV’s second Service to America Award (2017 and 2011). The prestigious national honor presented by the National Association of Broadcasters recognizes the station’s commitment to outstanding community service.
Prior to joining WDIV, Drutz worked at the E.W. Scripps Company and WXYZ-TV (Detroit) as the Director of Programming. Earlier in her career, she was the Marketing Director at WJBK-TV (Detroit). Drutz began her career as a research analyst at WJW in Cleveland.
Throughout her career in broadcasting, Drutz has received numerous professional awards including the 2017 Broadcasting & Cable General Manager of the Year Award, 2017 Lifetime Achievement Award from the Michigan Association of Broadcasters and numerous Emmy Awards. She has been honored as a member of the NATAS Silver Circle and has been selected by Corp! Magazine as one of Michigan’s Top Businesswomen.
A graduate of Leadership Detroit, Drutz is currently the secretary of the NBC Television Affiliate Board of Directors. She is on the executive board of the Michigan Association of Broadcasters Education Foundation, Detroit Metro Convention and Visitors Bureau (Vice Chair), an executive board member of New Detroit and is also a member of Michigan Roundtable for Diversity and Inclusion.
She is a leading participant in many industry organizations, and is a member of the National Association of Broadcasters and The Adcraft Club of Detroit. Drutz is also actively involved in many local literacy campaigns including Bookstock, Metro Detroit’s largest used book sale, which supports and raises funds for local teachers and education projects.
Drutz is a frequent speaker at industry events and conferences. A native of Louisville, KY, Drutz holds a bachelor’s degree from Ohio University in communication.