Digital Campaign Specialist

Reports to: Campaign Operations Manager

Location: Remote in one of GMG’s markets Detroit, MI; Houston or San Antonio TX; Jacksonville or Orlando, FL; Roanoke, VA.

Description

The Ad Operations team supports our sales teams by fulfilling all post-sale digital advertising campaigns. The Digital Campaign Specialists process all orders and enter into owned and operated (O&O), or extension partners’ platforms. They monitor campaigns throughout delivery looking at pacing and performance. They analyze reporting and provide campaign optimization options to the Client Experience team.

Responsibilities

• Processing and fulfillment of digital campaigns for all GMG properties including O&O in Google Ad Manager, SpringServe and third-party vendors.

• Map data connections in TapClicks for Client Reporting Dashboard setup

• Regular monitoring of campaigns, making minor optimizations automatically and communicating more strategic recommendations to Account Manager

• Work collaboratively with Order Entry, Client Success and Sales teams.

Requirements

• 3+ years managing digital advertising/marketing campaigns

• Excellent communication skills and comfortability upholding processes and business rules

• Able to analyze reporting data and create strategies for improvement based on client goals

• Adapts appropriately to new technology and process updates

• Familiarity with Google ad products including Ad Manager, Analytics, Tag Manager

• Strong digital marketing ideation skills.

• Proven ability of successfully handling digital pre-sales and post-sales processes

• Demonstrable characteristics of a self-starter including, but not limited to, being self- directed, taking initiative, being accountable, having problem-solving and decision- making skills and having the ability to operate with minimal supervision.

• Completion of a bachelor’s degree and a multidisciplinary background preferred, ideally in a related major such as marketing, strategy, psychology, sociology or related work experience

Contact: Jessica Benavides, Campaign Operations Manager

jbenavides@grahammedia.com

Graham Media Group is an Equal Opportunity Employer. In addition to complying with the requirements of federal law, GMG will comply with applicable state and local laws prohibiting employment discrimination. Any offer of employment is conditional upon the successful completion of a pre-employment drug screening, investigative background check, employment/education verifications and reference checks.

Client Experience Manager

Reports to: Director of Sales Strategy

Work Location: Detroit, MI

Description

The Client Experience Manager leads a high-performing team of Client Experience Account Managers and a Digital Solutions Planner to drive client satisfaction, retention, and revenue growth. The Manager is responsible for overseeing all aspects of client support, building scalable processes, and fostering a culture of excellence. This role blends leadership, customer engagement, project management, and data-driven strategy to ensure clients receive exceptional service and measurable results.

Responsibilities

• Lead, mentor, and manage a team that focuses on the client experience through advisement of result-based solutions, execution of campaigns and recommendations for optimization and future growth.

• Develop, implement, and refine workflows that streamline pre- and post-sale processes.

• Establish best practices for client deliverables, including reporting cadence, onboarding, and project management.

• Foster team growth through training on campaign strategy, optimization, and industry trends.

• Track and analyze team KPIs to measure impact and identify areas for improvement.

• Partner with Director of Digital, Digital Sales Strategist and Account Executives to develop and deliver compelling, data-driven presentations using tools like Claritas.

• Support revenue growth by building retention strategies and strengthening client relationships.

• Collaborate with leadership to align client experience strategies with organizational goals.

• Travel for market visits to support client retention and business growth.

• Design and deliver training for Account Executives on Ad Operations processes and data-driven reporting.

Requirements

• Bachelor’s degree in marketing, advertising, or a related field, or equivalent work experience.

• Minimum of 5 years of account management experience, preferably within media or digital advertising.

• Minimum of 2 years of experience managing direct reports.

• Strong project management skills with the ability to juggle multiple priorities and deadlines.

• Excellent presentation and communication skills, both pre- and post-sale.

• Proven ability to think critically, proactively solve problems, and adapt to change.

• Strong digital acumen and understanding of marketing trends.

• Ability to train, coach, and inspire team members and sales partners.

• Detail-oriented team player with excellent interpersonal skills.

Additional Information:

Graham Media Group is an Equal Opportunity Employer. In addition to complying with the requirements of federal law, GMG will comply with applicable state and local laws prohibiting employment discrimination. Any offer of employment is conditional upon the successful completion of a pre-employment drug screening, investigative background check, employment/education verifications and reference checks.

Contact

Kim Jakubowski, Director of Sales Strategy

kjakubowski@grahammedia.com

Director of Digital Sales

Reports to: Senior Director of Sales

Work location: Detroit, MI

Description

The Director of Digital Sales leads Graham Media Group’s digital sales strategy across all markets, driving revenue growth and collaboration between station sales teams and digital specialists. Reporting to the Senior Director of Sales, this role owns the total digital revenue goal for the company and oversees a team of six Digital Sales Strategists (DSS) embedded within GMG stations. The Director of Digital Sales ensures every market has the tools, training, and leadership to develop and close high-value, multi-platform deals that deliver measurable client outcomes.

Responsibilities

• Lead, coach, and develop a team of six Digital Sales Strategists across GMG markets.

• Own the overall digital revenue goal for the company, ensuring accountability and strategic focus on growth.

• Partner with station leadership and Account Executives to identify, strategize, and close high-dollar, multi-platform opportunities.

• Oversee category strategies, pricing, packaging, and inventory management across all digital products (display, OTT/CTV, social, audio, video, search, etc.).

• Collaborate with internal teams and vendors to enhance product offerings, improve margins, and maintain consistent execution quality.

• Use data, pacing, and forecasting tools to monitor performance and adjust sales strategy accordingly.

• Drive a culture of collaboration between traditional and digital sellers, ensuring shared accountability for total revenue goals.

• Represent GMG in strategic vendor meetings and industry events to maintain awareness of emerging platforms and opportunities.

Requirements

• BA/BS degree in related field preferred; or equivalent work experience.

• A minimum of 7 years of experience in digital media sales, with at least 3 years in leadership or senior sales capacity.

• Proven success leading digital sales teams or strategists across multiple markets.

• Strong understanding of digital advertising products, campaign strategy, and performance metrics.

• Excellent leadership, communication, and motivational skills.

• Data-driven mindset with the ability to interpret and act on performance metrics and trends.

• Experience managing vendor relationships and negotiating partnerships.

• Ability to travel up to 75% of the time.

Contact: Bob Allen, Senior Director of Sales

rallen@grahammedia.com

Graham Media Group is an Equal Opportunity Employer. In addition to complying with the requirements of federal law, GMG will comply with applicable state and local laws prohibiting employment discrimination. Any offer of employment is conditional upon the successful completion of a pre-employment drug screening, investigative background check, employment/education verifications and reference checks.

Digital Revenue Accelerator

Reports to: Director of Digital Sales

Work Location: On-site (Detroit, Roanoke, Orlando, Jacksonville, Houston, or San Antonio)

Position Overview

The Digital Revenue Accelerator (DRA) is a high-impact role designed to drive digital revenue growth and position Graham Media Group as a market leader in digital advertising solutions. As the station’s digital sales authority, the DRA partners with local sales teams to identify untapped opportunities, craft innovative client-centric strategies, and close high-value, multi-platform deals. This role demands a competitive mindset, a deep understanding of the digital advertising landscape, and the ability to accelerate revenue growth through strategic execution and collaboration.

Key Responsibilities

• Revenue Growth Leadership: Collaborate with Account Executives to identify, strategize, and close new digital revenue opportunities with both existing and prospective clients.

• Innovative Strategy Development: Design and implement cutting-edge, multi-platform strategies leveraging GMG’s digital product suite and vendor partnerships to deliver measurable results.

• Client-Centric Solutions: Lead digital discovery sessions, develop compelling proposals, and deliver persuasive client presentations to secure high-value deals.

• Competitive Edge: Maintain a deep understanding of the competitive landscape, emerging advertising technologies, and market trends to position GMG as a leader in digital solutions.

• Training and Enablement: Provide advanced digital education and training to local sales teams, empowering them to confidently pitch and execute digital solutions.

• Performance Optimization: Collaborate with the Director of Digital Sales and vendors to refine product offerings, set ambitious campaign goals, and ensure optimal performance outcomes.

• Data-Driven Insights: Track, analyze, and forecast digital sales performance, delivering actionable insights to drive continuous improvement and revenue acceleration.

• Relationship Building: Foster strong, long-term relationships with clients and internal teams to ensure alignment and sustained success.

Qualifications

• Proven Expertise: Minimum of 3 years of experience in digital media sales or strategy, preferably within a broadcast or media company.

• Strategic Mindset: Demonstrated ability to develop and execute innovative, results-driven digital strategies.

• Competitive Drive: Strong understanding of digital advertising platforms, targeting, analytics, and emerging technologies.

• Exceptional Communication: Outstanding presentation and interpersonal skills, with a proven ability to influence and inspire both internal teams and external clients.

• Track Record of Success: Consistent achievement of or exceeding revenue goals in a fast-paced, competitive environment.

• Collaborative Leadership: Ability to work seamlessly across teams and departments, driving alignment and shared success.

Preferred Attributes

- Competitive mindset with a focus on achieving and exceeding goals.

- Strong problem-solving skills and the ability to adapt to changing market dynamics.

- Experience in developing marketing solutions tailored to client needs, rather than selling pre-packaged offerings.

- Deep understanding of consumer behavior and retail dynamics to craft impactful strategies.

Additional Information:

Graham Media Group is an Equal Opportunity Employer. In addition to complying with the requirements of federal law, GMG will comply with applicable state and local laws prohibiting employment discrimination. Any offer of employment is conditional upon the successful completion of a pre-employment drug screening, investigative background check, employment/education verifications and reference checks.

Contact:

Brooke Adams

badams@grahammedia.com