Audience Development Lead

Graham Media Group's digital properties are top performing locally-focused web and mobile sites, mobile apps, OTT apps, social and YouTube channels associated with broadcast television news stations in key markets across the country, as well as several stand-alone digital properties aimed at national audiences.

Responsibilities

The audience development lead will be responsible for growing and engaging GMG’s digital audience, with our biggest focus being growing the number of unique and highly-engaged users visiting our websites utilizing GMG’s digital acquisition channels (SEO, social media and email newsletter subscribers, engagement strategies and membership).

The audience development lead reports to the director of Digital Operations, and plays an important part in digital content strategy while collaborating with digital managers and news teams at stations to drive success.

Qualifications

The ideal candidate will be an ambitious self-starter with an expert grasp of analytics tools and data interpretation, along with a fluency in social media, email newsletters and marketing. The candidate should be goal-oriented, and possess sound editorial judgment and excellent communication skills, and must have an excellent understanding of all the possible channels we use to develop and engage audiences, and prioritize the time we spend on these to create a balanced and well-rounded audience development strategy that maximizes growth potential. The ideal candidate possesses excellent decision-making skills with a knack for identifying, prioritizing, and articulating the highest impact initiatives.

Key strategic focuses:

  • Audience growth

  • Audience engagement

  • Newsletter subscriber growth

  • SEO

  • Social

  • Digital marketing

  • Results-driven sales initiatives

  • Analytics insights

The audience development lead will:

  • Work closely with digital leadership to determine and meet growth KPIs and ensure that they align with overall brand strategy. Use data to help guide decisions and strategic priorities, and to manage site performance.

  • Monitor and analyze data from Google Analytics, Facebook Insights and Chartbeat, among others, to understand user behavior and help formulate new content and audience-development strategies. Help develop growth models and reporting to track goals and inform our decisions. 

  • Focus on site sign-on and engagement metrics to actively maintain and recruit highly engaged users.

  • Develop strategies to reach new audience pockets and create communities of engagement to build on brand loyalty.

  • Collaborate with consumer marketing, production, edit, and design to evolve user acquisition and retention strategies.

  • Generate creative solutions to drive more visitors through social media, newsletters and natural search.

  • Develop email newsletters content strategies, with an eye on growing our subscription base and keeping users engaged.  Suggest content and subject line best practices for newsletters, maintain newsletter sweeps and maintain list hygiene best practices including Life Cycle Optimization.

  • Work with departments outside of the newsroom to create and implement a marketing strategy on platforms including Facebook and Instagram, and develop organic and paid strategies that drive user acquisition and support audience retention.

  • Work with sales planning and editorial at stations to ensure sales impression guarantees are appropriately projected and met.

  • Work with station editorial teams to ensure editorial staff are following SEO and social media best practice, and collaborate with them on content strategy.

  • Undertake keyword research to understand search volume and competition, finding opportunities for us to increase search traffic through keyword targeting and SEO-focused and link building content strategies.

  • Pioneer and think outside the box. Being a creative thinker, you will create and try out new ideas, utilizing research and tests new tactics, while thinking of ways data from search engines or social networks can be used in non-traditional methods to benefit the company.

Location:

Detroit

To apply please send resume via email to:

Mike Katona, digital products manager

mkatona@grahamdigital.com.

Head of Innovation - Social News Desk

This is the ultimate opportunity for a digital news junkie with extensive paid social campaign experience who excels at researching and developing new technologies. You’ll work from home but still be part of a dynamic company culture with great benefits.

The company

Social News Desk was founded in 2010 by two journalists who were on a mission to help local news succeed on Facebook and Twitter. Since then, the company has exploded as the world’s pre-eminent social media management software tool for newsrooms.

  • We’re on the leading edge of social media strategy and software for news.

  • We offer great benefits and a fun working environment.

The position

We’re looking for a full-time innovation lead with expert-level knowledge of paid social strategy. The ideal candidate will also have a record of success with business development and a robust understanding of local news operations. Digital Agency experience is a plus. This is a management position that will report to the president of Social News Desk and is considered a leadership role. Occasional travel to conferences and client meetings is required.

Duties include:

  • Identify and forecast key growth opportunities with detailed business models.

  • Research and develop new technologies with focus on paid social.

  • Develop product road map and direct feedback loops.

  • Oversee product launch and client onboarding.

  • Build direct relationships with clients; may include 1:1 training and campaign management.

  • Surface creative, innovative ideas in a competitive space.

  • Collaborate with SND leadership on company vision.

Why you should apply

Are you an expert in paid social campaigns with a startup mindset? Do you want to help the local news industry revolutionize the way it monetizes on social media? Then you might be the perfect fit for #TeamSND. The ideal candidate is self-motivated and has strong management and organizational skills. We offer top benefits in an exciting and growing industry. Salary is commensurate with experience.

The location

Wherever you are! This is a work-from-home position. Employees are required to maintain their own in-home office space that is dedicated, quiet, professional and suitable for webcam discussions with clients. Standard office hours are 9 a.m. to 6 p.m. ET with some off-hours work expected when customer needs warrant it.

Interested applicants

Please send your resume to Kim Wilson, kwilson@socialnewsdesk.com, before Dec. 14, 2018. No phone calls, please.

IT Support Specialist

Graham Media Group is seeking an IT support specialist with a broad background to lead in the support of the technology infrastructure and corporate applications. You will be part of a 24/7 on-call team that is responsible for designing and developing scalable, maintainable, highly available network architectures and business applications that meet the business objectives. This position is located in Houston, Texas, and reports to GMG’s corporate IT director.

Responsibilities

Desktop support specialist tasks:

  • Office 365 support and administration.

  • AWS experience in managing networks.

  • Deliver support for reported problems with desktop computers, laptops, peripherals and mobile devices.

  • Install and configure desktop computer hardware, software and peripherals using standard procedures.

  • Work with vendors to troubleshoot and resolve issues.

  • Create and maintain a variety of computer images for Windows and Mac OS systems.

  • Evaluate new product versions and recommend upgrade schedules.

System administrator, Windows Server tasks:

  • Manage active directory, group polices and logon scripts.

  • Recognize and troubleshoot problems with server hardware and applications software.

  • Install, configure, maintain, and upgrade Microsoft Windows server operating systems and applications.

  • Establish and document standards and procedures.

  • Follow maintenance protocols to ensure systems are secure and ready for users.

  • Maintain and troubleshoot devices and systems, hardware and software.

  • Document system performance, bugs, debugging and program requirements.

  • Providing tier support and network disaster recovery expertise.

  • Test and document system behavior, performance and security.

  • Plan, design and troubleshoot local and wide-area network infrastructure, including routers, firewalls, switches, gateways, DNS servers, DHCP servers, clustering solutions and related hardware, software and services.

On-call support

  • Provide on-call support 24/7 or as needed.

Required qualifications

  • A minimum of 3 years of hands-on experience as a Datacenter systems administrator and O365 support specialist.

  • Able to work in high-pressure environments, supporting critical on-air broadcast systems.

  • Solid understanding of the OSI model and deep understanding of networking protocols, such as IPSEC, DMVPN, HSRP, VSS, VPC, BGP, OSPF, EIGRP and VRF.

  • Hands-on experience with Cisco IOS, NX-OS, IOS-XR, ASDM, ACS.

  • In-depth knowledge of deploying, maintaining and troubleshooting Cisco switches and routers.

  • Hands-on experience with monitoring, network diagnostic and network analytics tools.

  • Working knowledge of F5 load-balancers, next-gen firewalls Palo Alto 3020, NAC and various IPS/IDS systems.

  • Hands-on experience with VMWARE ESXi Clusters.

  • Hands-on experience with Cisco UCS.

  • Hands-on experience with Microsoft Exchange.

Experience with the following technologies is a plus but not required:

  • Knowledge of WideOrbit Traffic

  • Knowledge of Great Plains

  • Experience in a broadcast industry

  • Familiarity with National Institute of Standards and Practices (NIST)

To apply please send resume via email to:

Nick Ceballo, corporate IT director

nceballo@grahammedia.com

Copy Traffic Specialist

Details:

The Graham Media Traffic Hub in Jacksonville has established itself as an industry leader and dominant force in the market. We’re seeking to add a highly capable copy traffic specialist to our winning traffic hub team.

Vacancy Type:

Full-time

Location:

Jacksonville, Florida

Experience:

Responsible for the gathering and entering of national, local and multichannel copy instructions and materials, as well as maintaining a materials library. The copy specialist communicates with sales managers, advertising agencies and direct advertising clients on missing, incomplete or incorrect copy instructions and communicates with the promotions and public service departments to ensure their spots are on the log. The copy specialist will occasionally assist with finalizing the station and multichannel logs. This position will also need to monitor daily discrepancies. It is a position that reports to the traffic hub director.

Requirements:

  • Previous experience with Wide Orbit Software is highly preferred.

  • Two years’ experience in a television station’s traffic department or traffic role preferred but not required.

  • Ability to adhere to strict deadlines and complete work in a timely and accurate manner.

  • Adaptable and flexible with ability to shift focus onto new priorities.

  • Strong verbal and written communication skills.

  • Must be a proven team player.

  • Good organizational and time management skills a must.

To apply:

Please send resume via email to Tina Schultz at tschultz@grahammedia.com.

No phone calls please.

Additional information:

Graham Media Group (GMG) is an Equal Opportunity Employer. In addition to complying with the requirements of federal law, GMG will comply with applicable state and local laws prohibiting employment discrimination. Any offer of employment is conditional upon the successful completion of a background check and pre-employment drug screen.

Graham Digital Internship Program

The Graham Digital Internship Program is a paid program intended to augment the educational development of those studying for careers in digital media and broadcasting. The program provides structured opportunities coupled with appropriate supervision, evaluation and feedback for students enrolled in institutions of higher learning to gain experience in the day-to-day operations of the Graham Digital team.

The Graham Digital WebHub team, based in Detroit, supports and creates content for 7 news media websites across the country including ClickOnDetroit.com, Click2Houston.com, ClickOrlando.com, News4Jax.com (Jacksonville), KSAT.com (San Antonio), WSLS.com (Roanoke) and Local10.com (Miami).

The internship program offers students an exciting, ever-changing experience with a dose of independent project time to allow students a chance to develop content and projects that may interest them, as well as the community.

Students are exposed to aspects of web site content production and video production with opportunities which may include writing articles, building interactive components, and/or shooting and editing video segments or still image photo slideshows that may be posted on our web site properties.


Responsibilities:

We are looking for a reporter who can engage viewers on-air, online and through social media. You must be able to multi-task and meet deadlines. We want a team player who has excellent news judgment and the ability to problem solve. Candidates should have strong live reporting skills.  You need to be a creative story teller and writer.

We are looking for someone who can generate and develop sources to help cultivate their own story ideas.

Qualifications:

  • Participants must be at least 18 years of age.

  • Participants must be enrolled in an accredited college or university and classified as at least a "sophomore" status when internship begins.

  • Participants must be majoring in some field having relationship to broadcasting, journalism, media, communications, or a station's operations.

  • Participants must be eligible to earn academic course credits or their equivalent (such as a Master's Thesis) for the internship.

  • Participants must be available to work no more than 20 hours per week during the specified term with schedules that may include weekends or evenings.

Terms:

  • Summer - May through mid-August

  • Fall - September-December

  • Winter - January-April


Download: Internship Application

To apply, please send resume via email to:
Mike Katona
Digital Products Manager
mkatona@grahamdigital.com


Graham Digital is an Equal Opportunity Employer.  In addition to complying with the requirements of federal law, Graham Digital will comply with applicable state and local laws prohibiting employment discrimination.

Any offer of employment is conditional upon the successful completion of a pre-employment drug screening, investigative background check, employment / education verifications and reference checks.