Vice President & General Manager, WJXT, WCWJ - Jacksonville
Bob Ellis is the Vice President and General Manager of WJXT and WCWJ, the Graham Media Group, Inc. duopoly in Jacksonville, Florida. He has held the position with WJXT since March 2009 and added his WCWJ duties in January 2017 after GMG completed its acquisition of the station from Nexstar Broadcasting. Under Ellis' leadership WJXT has widened the gap versus the completion as the most-watched television station in Jacksonville. In 2013 Ellis was named General Manager of the Year for markets 25-50 by Broadcasting and Cable Magazine, the industry's leading trade publication.
Ellis has helped the station sharply focus its efforts to leverage their News4JAX news brand to its digital platforms. The station's news4jax.com is Jacksonville's number one source for local news and information, distancing itself from all other local media in the market. In 2014 news4jax.com earned the national Edward R. Murrow award as the best local television website in the United States.
Ellis has also led the station in launching several innovative projects to emphasize its popular station brand, The Local Station. WJXT turned Jacksonville's annual July 4th fireworks show into a prime-time television event celebrating the active and former military members at the two military bases located in the market. He also began PositivelyJax a station-wide project that inspires viewers by telling stories about people and organizations leading positive efforts to make Jacksonville a better place to live. WJXT also became the official partner station of the Jacksonville Jaguars NFL franchise. These efforts were recognized in 2014 when Ellis won the Station Excellence Emmy Award from the Suncoast chapter of National Academy of Television Arts and Sciences.
Before joining WJXT, Ellis had been News Director of WDIV, the Graham Media Group, Inc. station in Detroit. Previously he served in many other management roles at WDIV including Assistant News Director and Executive Producer of Special Projects. He began his TV career in sports-- his first job was Producer of the football and basketball coach's shows at Michigan State University. His work has been recognized with 11 Emmy Awards and his leadership both in Jacksonville and in Detroit helped earn his stations several regional Edward R. Murrow Awards for Overall Excellence and Best Newscast.
Ellis is very active in the Jacksonville community serving on the board of directors for several local organizations including Goodwill Industries of North Florida, the advisory board of the Career Academies for the St. Johns County School District, and as a volunteer for Take it to Heart, a non-profit program in Jacksonville focused on educating minority women about heart disease. He is also a member of the Chairman's Club for the Jacksonville Sports Council, the organization dedicated to generating economic impact and growth of sports in Jacksonville.
A Michigan native, Ellis is a proud graduate of Michigan State University and holds a BA in Telecommunications.